The NDA comes first.
Before a brief is exchanged, we will sign a non-disclosure agreement: yours if you have one, ours if you do not. It covers your client list, your pricing, your campaign data and the fact that you work with us at all.
The NDA is not a formality we tolerate; it is the correct starting point for a relationship where you hand over commercially sensitive information about clients you spent years winning. It also survives the engagement, so leaving us does not weaken it.
We never contact your clients.
Every message, question and report goes through your agency. If a query about a campaign needs client input, we ask you and you ask them. If your client somehow emails us directly, we forward the message to you unanswered and let you decide what happens next.
Outreach never mentions your agency either. Publications hear about your client's story, because that is what they are being pitched; who arranged the campaign behind it is nobody's business but yours.
Reports built to be forwarded.
The monthly report is unbranded by default: no logo, no company name, no email address, no metadata that identifies us. On request we produce it with your agency's branding instead, so it drops into your own client reporting without a seam.
Every line in it is still traceable: URL, publication, anchor, metric snapshot with dates, indexation status. Client confidentiality does not mean vague reporting. Your client sees exactly what was delivered; they simply see it under your name.
Data handling in plain terms.
Client confidentiality carries into data handling: each end client lives in its own campaign file. Access is limited to the people working that account, one agency's data is never used to inform another agency's work, and we keep no shared master list of who serves whom. Billing information sits separately from campaign data.
When an engagement ends we archive the file, and delete it on request. We operate under UK GDPR, and the fuller detail sits in our privacy notice. None of it is exotic; it is ordinary discipline applied consistently.
What we will never do.
We will never publish a list of agencies we work with, never name your agency in a case study, never use your clients as examples, and never approach a client of yours with our own services, during the engagement or after it. There are no logos of anyone on our site, and there never will be.
That policy costs us marketing material, which is the point. A fulfilment provider that advertises its agency relationships is advertising the one thing it is paid to keep quiet. We would rather be hard to reference and easy to trust.