The service and who it is for.
White Label SEO Company supplies link building fulfilment to marketing and SEO agencies: prospecting, outreach, content, placement, quality checks and reporting, as described on the process and quality control pages. The service is available to businesses only; we do not contract with consumers.
The agency remains responsible for its own client relationships, its own advice, and the decision to use placements we deliver.
What we do not promise.
We do not guarantee search rankings, traffic changes or commercial outcomes, and we do not guarantee placement on any named publication. Editors and search engines act independently of us. What we do commit to is stated in writing: the sourcing standard, the QA checks, the delivery cadence, and replacement of any link removed within 90 days of going live.
Fees and invoicing.
Fees follow the published rate card or a written quotation. Invoices are issued monthly in pounds sterling on 14-day payment terms, plus VAT where applicable. Rates are held for the duration of a running engagement; changes to the rate card are announced at least 60 days in advance. We may pause delivery on accounts more than 30 days overdue after notice in writing.
Term and ending the arrangement.
There is no minimum term. Either side may end the engagement or change monthly volume with 30 days written notice. Work in progress at the end of the notice period is completed and invoiced as normal. Pilot months stand alone and create no continuing obligation on either side.
Confidentiality and data.
We treat the agency's client identities, pricing and campaign data as confidential regardless of whether a separate NDA exists, and an NDA is available on request before any data is shared. We never contact an agency's clients. Personal data is handled as set out in the privacy notice.
Content and intellectual property.
On payment of the relevant invoice, rights in content we created for a placement pass to the agency, subject to the publishing site's own terms. We retain the right to reuse general know-how, processes and templates that contain no agency or client information.
Liability.
Nothing in these terms limits liability that cannot lawfully be limited. Otherwise, our total liability arising from an engagement is capped at the fees the agency paid us in the three months before the event giving rise to the claim, and neither side is liable to the other for indirect or consequential loss, including loss of profit or reputation.
Governing law.
These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction. If one clause proves unenforceable, the rest stand. Last updated: July 2026.