How the pilot runs.
Days one and two are the brief: you send the client site, target pages and boundaries, we return the anchor plan and any questions. Week one is prospecting, and you can ask to see the candidate list before a single pitch goes out.
Weeks two and three are outreach and, typically, the first placements going live. Week four completes the remaining placements and runs every link through QA. The rhythm is identical to a full campaign because the pilot month is the same process at smaller volume, not a demonstration version of it.
What you receive.
Three live placements on real publications in the DA and DR 40 to 95 range, each one earned through outreach for your client's story. A QA line for every link showing the relevance check, the metric snapshot, the anchor as placed and the indexation status.
And the monthly report, unbranded by default or carrying your agency's logo on request, written so it can go straight to your client. The 90-day replacement cover applies to pilot links exactly as it does to rate-card links.
How to evaluate us.
Judge the pilot against the standard we publish, not against our marketing. Check each placement for topical relevance to your client. Check the metrics against the stated range. Check the anchors against the plan you signed off. Watch whether the links index in the weeks that follow, because our quality control commits us to chasing that.
Also judge the working experience: whether questions were answered inside a business day, whether you heard about problems before you found them, and whether the report needed any editing before your client could see it.
Why the pilot is not discounted.
The three pilot links bill at £400 each, the same rate as the five-a-month tier. A discounted pilot would show you a month we could not afford to repeat, which defeats the purpose. The concession is the absence of commitment, not the price.
The pilot invoice stands alone. There is no deposit toward future months, no auto-conversion into a subscription, and no follow-up sequence if you go quiet. If the work was good, you will come back without being chased.
After the pilot.
If you continue past the pilot month, you pick a tier on the rate card and the same campaign file carries on without re-briefing; volume simply increases from the next invoice. Most agencies move to five or ten links a month and add clients as their own sales allow.
If you stop, we archive the campaign file, delete client data on request, and the NDA outlives the engagement. Either outcome is a fine result for a month's test.