The rate card.
| Monthly volume | Rate per link | Monthly invoice |
|---|---|---|
| 5 links a month | £400 | £2,000 |
| 10 links a month | £350 | £3,499 |
| 20 links a month | £325 | £6,499 |
New agencies usually start with a pilot month: three links at £400 each, invoiced once, with no obligation to continue. Prices exclude VAT.
The maths, in the open.
Five links at £400 comes to £2,000 a month. Ten links at the card rate would be £3,500; the invoice is £3,499, which works out at £349.90 per link. Twenty links would be £6,500; the invoice is £6,499, or £324.95 per link. The card shows £350 and £325 because we quote whole pounds, and where rounding has to fall somewhere we let the invoice be the lower number.
On resale, our guidance is a recommended retail of £700 per link at five a month, £550 at ten and £500 at twenty: £3,500, £5,500 and £10,000 a month at the three volumes. Against our invoices that leaves roughly £1,500, £2,000 and £3,500 a month on fulfilment your team never had to staff. Agencies working with a white label SEO company like ours set their own retail in the end; we publish the rates and the suggested resale so you can run the calculation before you ever email us.
What one link includes.
Every link on the rate card is a full run through our five-stage process. That means prospecting against written screens, PR-style outreach to a real publication in the DA and DR 40 to 95 range, the content written to that publication's standards, the placement itself, and the QA checks before it reaches your report.
It also includes replacement cover: any link removed within 90 days of going live is replaced at no charge. There are no extras to buy. Content, outreach and reporting are in the per-link rate, not line items on top of it.
How volume is counted.
Your tier is set by total monthly volume across your whole account, not per client. Three clients at four links each is twelve links a month, which bills at the ten-link rate with the two additional links at the same £350. You do not need one large client to reach the better rates; a spread of small campaigns counts the same.
Moving between tiers takes an email. Volume changes apply from the next monthly invoice, never mid-cycle, so your own client pricing stays predictable.
Invoicing and terms.
We invoice monthly, in pounds sterling, with payment on 14-day terms. There is no setup fee and no minimum term: either side can stop or change volume with 30 days notice in writing. Rates are held for the duration of a running engagement, and any change to the rate card is announced at least 60 days ahead.
If a month closes with links still in progress, you are only ever billed for the volume ordered, and unfinished placements complete in the following weeks at no further cost. The invoice describes the work plainly so your bookkeeping stays simple, and the report that accompanies it stays unbranded.